Today, Pokemon Day is an annual fan-focused holiday that celebrates the launch the original Pokemon videogames on February 27, 1996. To commemorate this, a special Pokemon Presents video presentation was streamed online for fans from all over the world. The Pokemon Company announced that new experiences would be added to the internationally popular entertainment franchise in 2023. Highlights included the Hidden Treasure of Zone Zero, new DLC to blockbuster Pokemon Scarletand Pokemon Violetvideogames, Pokemon Concierge a new stopmotion Netflix series; Pokemon Trading Card Game Classic – a premium Pokemon TCG set; a much awaited update about Pokemon Sleep, the Pokemon GO Plus+ device, newly discovered Pokemon, and multiple in-game events.
A digital mosaic was also created by The Pokemon Company International to celebrate the worldwide Pokemon fanbase. This mosaic is made of photos and videos that fans submitted to share their passion for Pokemon. It was part of a full-year campaign inviting them all to ” Pokemon Together.”
NEW GAME EXPERIENCES ENTERTAINMENT & PRODUCTS:
The Hidden Treasure in Area Zero for Pokemon Scarlett or Pokemon Violet: Downloadable Content
In the three days that followed their global launch, the Pokemon scarlet as well as the Pokemon violet video game for Nintendo Switch topped 10 million units. It was also the most successful software release on any Nintendo platform during the same period. The Hidden Treasure of Area Zero takes fans deeper into the world of Pokemon Scarlett and Pokemon Violet. It will feature two adventures: Part 1: Hidden Treasure of Area Zero, The Teal Mask, which launches in fall 2023. Part 2 is The Hidden Treasure of Area Zero, The Indigo Disk, which will be released at a later time. The Hidden Treasure of Area Zerois now available for purchase on the Nintendo eShop. has more information on the Hidden Treasure of Area Zero.
The Pokemon Company and Netflix have announced a brand-new series, Pokemon CONcierGE. This new series expands on the Pokemon world through a novel storyline and stop-motion animation. Pokemon CONcierge is a collaboration with dwarf Studios. It follows Haru, a concierge who welcomes many Pokemon to the Pokemon Resort. A teaser trailer was released today to give fans a preview of the new series. For more information about Pokémon Concierge please visit the Netflix Newsroom.
Pokemon Trading Card Game
The Pokemon Trading Card Game Classic is a joint venture between Creatures Inc., The Pokemon Company and nendo. This premium Pokemon TCG set is built to last a lifetime. Pokemon Trading Card Game Classic has everything a Pokemon fan needs to play the TCG. It includes pre-constructed decks and gameplay accessories.
Pokemon Go Plus +
Pokemon Sleep was announced in May 2019. This game aims at providing a fun, enriching and enjoyable experience to trainers. A player’s time sleeping (and when they wake up) will affect the gameplay. Today was the announcement that Pokemon Sleep will be available for Android and iOS users in summer 2023. Professor Neroli and Snorlax will collaborate with fans to study the effects of Pokemon sleep.
The Pokemon GO+ accessory uses Bluetooth(r), Low Energy technology to connect with smartphone apps. This allows for Pokemon GO or Pokemon Sleep gameplay. Pokemon GO Plus + enables Pokemon GO players to automatically throw Poke Balls. Pokemon Sleep users can use the device to monitor their sleep with their smartphones. The Pokemon GO Plus + is available from July 14, 2023.
provides more information about Pokemon GO Plus and Pokemon Sleep.
Pokemon Scarlet and Pokemon Violet
From Monday, February 27, through Sunday, March 12, 2023, there will be a Tera Raid Battle in Pokemon scarlet, and Pokemon Violet. The Paradox Pokemon that Trainers will meet are Walking Wake and Iron Leaves, both Pokemon Scarlet. provides more information on these new Pokemon as well as the in-game event.
Trainers will have the ability to link Pokemon Scarlet, Pokemon Violet, to Pokemon GO starting at 7:00 a.m. Pacific Time on Monday, February 27, 2023. Once they are connected, each game will offer new gameplay experiences. These include the ability to interact with Vivillon (and Roaming form Gimmighoul). has more information about these updates.
To celebrate Pokemon Day, the Legendary Pokemon Pokemon Zacian will join Pokemon UNITE. From Sunday, February 26, 2018, at 8:59 PST, to Sunday March 26, 2016, at 4:59 PDT, players will be able to roll the dice they have received by logging into (and through other methods) to advance squares on a game board. You can earn adventure coins by completing the missions on each square. These coins can be exchanged for Zacian’s Unite licenses. A gift code (POKEMONDAY), can be used by players to receive a Zacian Pokemon booster emblem. It has many useful effects and is a great way to celebrate Pokemon Day. More information can be found.
Sprigatito Fuecoco and Quaxly just arrived from Paldea to join Pokemon Cafe ReMix. When they play the event, players have the option to choose from one of the three members of their staff. Paldea plates, inspired by Paldea pokemon, will also be available. The Welcome from Paldea celebration will be held from Monday, 02/27 to Friday, 03/17/2023. provides more information about the event.
Trainers can celebrate Pokemon Day, Pokemon Masters 3.5 Year Anniversary with special log in bonuses and new master sync pair. Logging in today will get you 3,000 gems. Trainers have the option to log in during the coming weeks to get additional bonuses like a 5-Champions Select Scout Ticket, and 10-Pair Scout Tickets.
COMPETITIVE LOIVE EVENTS:
HTML23 Pokemon World Championships
For the first time, the 2023 Pokemon World Championships will take place in Japan at the PACIFICO Yokohama. The Pokemon Company International has announced the date of the event, August 11-13. It also revealed special artwork that trainers can expect to see thematically throughout all touchpoints of this massive competitive event. Participants will compete in the Pokemon Scarlet or Pokemon Violet videogames, as well as the Pokemon Trading Card Game (Pokemon GO), Pokemon UNITE and the Pokemon Trading Card Game. About Pokémon
The Pokemon Company International, a subsidiary in Japan of The Pokemon Company, manages the property. They are responsible for brand management licensing and marketing, as well as the Pokemon Trading Card Game, animated TV series, home entertainment and the official Pokemon site. The Pokemon Trading Card Game, animated TV series, home entertainment and official website are some of the most beloved children’s entertainment properties worldwide. Pokemon was introduced in Japan in 1996.
Information about Nintendo
Nintendo Co., Ltd., located in Kyoto, Japan, is responsible for creating franchises like Mario(tm), Donkey Kon(tm), The Legend of Zelda[tm], Metroid[tm], The Legend of Zelda[tm], The Legend of Zelda[tm], The Legend of Zelda[tm], The Legend of Zeld [tm], The Legend of Zelda[tm], The Legend of Zelda[tm], The Legend of Zelda] and Pikmin ™, Pikmin[tm] and Splatoon[tm] through its hardware and the company’s] and other products. Nintendo is committed to creating unique and intuitive entertainment experiences. It manufactures and markets video game devices like the Nintendo Switch (tm), series of systems, develops and operates applications for smart devices, as well as collaborating with partners in a variety of entertainment initiatives such visual content and theme parks. More than 5.4 Billion video games have been sold and 800 MILLION hardware units have been sold globally by Nintendo. From the launch the Nintendo Entertainment System over 30 years ago, to today and the future, Nintendo continues its mission of creating entertainment that makes people smile. Nintendo of America Inc. (wholly owned subsidiary) is the hub for operations in Americas. It is located in Redmond, Wash.
Netflix is the leading entertainment service in the world. It has 231 million members worldwide, who enjoy TV series, movies and games from a wide range of genres. The members have the ability to play, pause, resume, or rewind their favorite content at will, from any location. They can also make changes to their plans at any point. Kenji Okubo (president of The Pokemon Company International) stated, “Pokemon Day” is the most exciting day in the year for Trainers. We’re proud to ‘Celebrate Pokemon Together with them by revealing the next steps for the franchise.” “These new experiences across the brand reflect Pokemon’s growing world and the many ways it continues connect and bring joy for people of all ages. In 2023, we invite you to ‘Pokemon Together.